Participation and communication

People own what they create

Myron Roger, Myron’s Maxims Tweet

Participation and communication can be considered as sister cities and form what is actually required for the transformation; participatory communication.

Transformation only happens when the people who do the work do the change. Participatory communication requires a shift in focus from communication as a dissemination tool to inform and persuade people – to a focus on communication as an empowerment tool to collectively drive and own the change.

Remember that true communication is always a conversation.