Start with Why – Sinek’s Golden Circle

In many discussions I catch myself interjecting the question „what problem are we solving right now“. Sometimes it works wonders to get a conversation back on track. I stumbled across „Golden Circle“ a while back – in fact, it was a client who uses it extensively in their organization.

Simon Sinek has summed up focusing on the goal in a wonderfully catchy way and he also presents it beautifully, it’s one of the most viewed youtube videos (18 min – or the short version in 5 min).

For me the terminology was confusing at first

  • Why – the overarching goal, vision or core belief
    For us, improuv, it might look like this:
    We want people to be able and willing to work in an interesting, fulfilling and enjoyable work environment.
  • How – the difference
    for example:
    A pleasant working environment is only sustainable if it is also effective for the organisations. We are working with stakeholders to develop the skills and structures to provide such an environment.
  • What – concrete actions, products and services
    for example:
    We provide coaching for organizations and training for individuals embarking on this journey.

I had previously used a different assignment of terms: For the goals we had used „Why – What – How“. In our internal list we had used the three terms „Identity – Vision – Mission“, which can be mapped one-to-one to the Golden Circle

But the concept is too good – and too well communicated – to ignore. I adapt my use of language and materials.

And don’t forget: be sure to watch (or re-watch) the YouTube video.

Twitter
LinkedIn

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert

mehr dazu

Der VSM Quick Guide: das Modell

Die Einführung in die Serie über Jon Walker’s VSM quick Guide. Er beschreibt das vereinfachte VSM-Vokabular, wie es im Rest der Schritte verwendet wird.

VSM Quick Guide Nuggets Teil 2

Über Teil 2: Teil 2 meiner Serie ist eigentlich Teil 1 von Jon Walker’s Quick Guide. Er beschäftigt sich damit, wie man die relevante Teile

Zucker Nuggets

VSM Quick Guide Nuggets Teil 1

Nuggets ausgraben Eine Menge neuer Texte sehe ich, seit ich eine Rudermaschine im Keller habe. Ich plane jeden Morgen, was ich mir in der nächsten

Cookie Consent Banner von Real Cookie Banner